Collaboration with Bundesliga football club Mainz 05
We have been working with Bundesliga football club FSV Mainz 05 in the area of sponsorship since the start of the 2021/22 Bundesliga season. In terms of values, the cooperation with this climate defender club is a perfect fit. Whereas Mainz 05 has been promoting the topic of “climate neutrality” for years, Becker produces products that makes this possible. Our intelligently automated sun protection systems make it possible to generate solar output in winter, while our dynamic sun protection systems help to reduce the use of air-conditioning systems in summer. Becker products therefore noticeably improve a building’s energy efficiency.
The goal of our collaboration with Mainz 05 is primarily to increase awareness of the “Becker-Antriebe” brand. To this end, we have agreed on a comprehensive package of TV-camera-focused advertising on the LED banners at the MEWA Arena as well as additional advertising spaces in FSV Mainz 05 communication channels. We will also be calling at the MEWA Arena in 2022 as part of our roadshow.
“It’s not just climate protection where we’re completely on the same wavelength as Mainz 05. The club’s mentality won us over straight away too: a personable manner, short decision-making pathways and a hands-on approach that really resonates with us. We can also see parallels with our own business, as Mainz always kicks off the season with the aim of achieving outstanding things by the end of the season thanks to the passion and commitment of the players but also that of all office-based employees. We start our business year in a very similar way, with the aim of wowing our customers time and time again”, says Frank Haubach, Sales and Marketing Manager at Becker-Antriebe, describing the partnership with Mainz 05.